Targeting
When ads are loaded on the page, Organic Ads passes a number of targeting parameters back to the ad server (Google Ad Manager).
These key-values can be used by the ad ops team to target direct-sold campaigns, PMPs or other manually deployed ad configurations. They are also used for reporting and invetory availability checks.
| Key | Value | Type | Example |
|---|---|---|---|
| manager | Hard coded to "organic" from our SDK. Useful for split testing. | string | organic |
| refresh_count | 0 for first ad, 1 for second ad (from refresh), etc. | integer | 0 |
| site | All lower-case root domain the ad requests comes from | string | example.com |
| targeting_article | Unique ID for the article or page ad request from the CMS | string | 69667 |
| targeting_section | Uses the slug from the Primary Category of the article from the CMS | hex color code | reviews |
| targeting_keywords | Uses a list of slugs from all of the tags assigned to an article in the CMS | hex color code | archive,news,tech |